Aramark Higher Education › Winter Campaign
Posters : displayed in floor stands throughout the servery




Mini posters : displayed on tables

Alternative Execution › a more "intellectual" approach
For this execution option, the look is minimalist, while introducing poetry relevant to the season—and the higher education audience. Each poster displays a single prominent color, which when experienced collectively throughout the servery, portrays the overall rich fall color palette.
Posters

“If we had no winter, the spring would not be so pleasant: If we did not sometimes taste of adversity, prosperity would not be so welcome.”

“In the depth of winter, I finally learned that within me there lay an invincible summer.”

“The coldest winter I ever spent was a summer in San Francisco.”

“Winter is on my head, but eternal spring is in my heart.”

“There's a certain slant of light, winter afternoons — like the heft of cathedral tunes.”

“The leaves fall, the wind blows, and the farm country slowly changes from the summer cottons into its winter wools.”