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PlanForce › Rebrand from WCL to PlanForce

One client directive—that the new identity be informed by the old. We took that to mean exploration with squares, and at least a consideration for using red.

Initial brand reveal : a soft-launch just before the holidays

First-generation web pages : implementing the new brand

Email teaser campaign 1 : an incremental brand introduction sent from WCL to clients announcing their name change and expanded services

Email teaser campaign 2 : sent from PlanForce to commercial interior design clients, announcing an expanded service offering unified under a single brand

Case study postcard series : the power of interior design — defined

Email headers

Email invitation : open house event

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Identity Galleries

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Aspen Advisors

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Soderberg Optical

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Validity

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Exponation

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Towne Park

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Healthia Consulting

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Tressler Law

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Thomas Engineering

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KeyedIn Solutions

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Como Friends

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Aramark Foodservice

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Aramark Corporate

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Aramark Community Relations

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Aramark Logo Identities

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PlanForce

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Ciranda

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Digi International

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Schuler Shoes

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Visante

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Dog Days

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OmniWare Housewares

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Allure Global

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Bellacor Pro

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WineTable

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American Guitar Boutique

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Minnesota Orchestra

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DC Group

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ADC

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Her Option

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Spice Islands

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India Handicrafts

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Lions Tap

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Boston Scientific

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John's Drains

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Big Rock Sports