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Boston Scientific › Communications Platform Theme & Development

Prompted by misleading product comparisons made by a competitor, the Cardiac Rhythm Management (CRM) team at Boston needed a thematic platform identity, collateral and usage guidelines for this—and future—competitive blunting campaign(s).

StraighTalk : chosen from several theme concepts presented

Clear the Air : alternative theme concept

Seeing is Believing : alternative theme concept

› Go

Identity Galleries

› Go

Aspen Advisors

› Go

Soderberg Optical

› Go

Validity

› Go

Exponation

› Go

Towne Park

› Go

Healthia Consulting

› Go

Tressler Law

› Go

Thomas Engineering

› Go

KeyedIn Solutions

› Go

Como Friends

› Go

Aramark Foodservice

› Go

Aramark Corporate

› Go

Aramark Community Relations

› Go

Aramark Logo Identities

› Go

PlanForce

› Go

Ciranda

› Go

Digi International

› Go

Schuler Shoes

› Go

Visante

› Go

Dog Days

› Go

OmniWare Housewares

› Go

Allure Global

› Go

Bellacor Pro

› Go

WineTable

› Go

American Guitar Boutique

› Go

Minnesota Orchestra

› Go

DC Group

› Go

ADC

› Go

Her Option

› Go

Spice Islands

› Go

India Handicrafts

› Go

Lions Tap

› Go

Boston Scientific

› Go

John's Drains

› Go

Big Rock Sports