Aramark Healthcare › Food Day at Cleveland Clinic
In support of Cleveland Clinic’s annual participation in Food Day—a nationwide celebration and movement toward more healthy, affordable and sustainable food—we interpreted the Food Day brand standards and assisted Aramark in providing a suite of customized communication materials around the event. The country of Iceland sponsored the occasion with their ‘Follow That Fish’ sweepstakes trip giveaway, and visiting Islandic guest chefs oversaw preparation of their featured menu item and recipe for Icelandic Garden Cod Filet while doubling as ambassadors for Iceland’s sustainable fisheries practices.